My experience at Unite 2025!

Woooooo! I am back from Unite 2025, where Unity announced new engine features, showcased many games, partners and much more. And this year there was also Tim Sweeney on stage (Epic's CEO) together with Matthew Bromberg (Unity's CEO), to announce Unity x Epic collaboration.

It was my first time at Unite and I also had a talk, a panel and a short livestream... so here is a post about my thoughts on the overall event and the wonderful experience.

Location and stages

Unite25 took place in Barcellona inside the Catalonya Congress' Palace. Imagine two floors full of Unity logos and branding, with a lot of people there for many different reasons and at different experience levels.

As usual, you could attend talks and panels to learn more about different topics, from the Unity Engine itself to more general developer experiences (like "How we built this game in 3 months and saved our studio"). These are also recorded and available in the Unity channel, later these months.

There were also many roundtables where the Unity team sit there to gather feedbacks, discuss and improve the engine together with the community.

And of course there were many booths from different companies and sponsors (e.g. Stripe, Discord and more), including a Mercedes car using Unity behind their screens and a huge Cult of the Lamb head (I wonder how they build and dismantle that, and if it's the same head I keep seeing at different events, traveling the world, or if multiple ones exist in our timeline).

Good energy all around, and many interesting people that you could talk to every day, especially the ones working at Unity.

The talk, the panel, the live, and Text Animator 3.0

Everything went well! Thank God!!

The crazy schedule

On Monday I was testing the final release candidate for Text Animator 3.0 and making sure it worked on multiple Unity versions, after many months of work behind the scenes.

On Tuesday we launched the new version on the Asset Store, publicly. A new license, a huge rework with many changes (some breaking), a new website and a lot of other different blocks that had to work well together or the mechanism would break. One hour later I left the hotel to go to an event pre-Unite, with Text Animator 3.0 out in the wild.

On Wednesday I had my talk in the morning, while in the afternoon Black Friday started.

On Thursday I had a panel in the morning, and shortly after the livestream (with security not making me pass through but it was luckily fixed in a few minutes... why did so many people not speak english though?).

Feedbacks

So... with all of this happening at the same time. How did things go?

I'd say everything went well, actually! A lot of people attended the talk and the panel, and the livestream was super smooth as well (thanks to the wonderful host, Manuel).

The talk in particular had a lot of people showing up and listening to the entire presentation, and some also asked question either once it finished or later during the event.

At one point my brain went in autopilot though, which is scary and I immediately noticed - meaning I needed to rest more - but other than that (which was, like, a few seconds) I am super happy that I was able to enjoy the event and the people, without having to rush from one hall to another every 20-25 minutes (looking at you, Gamescom) and missing the human side of things.

Text Animator didn't break, neither, and we reached the 5th position on the Asset Store as of now. I would say huge success!

Favorite Moments

There were some completely and unexpected heartwarming moments that I will never forget, too.

At one point, a wonderful person stopped me to show their screen, with the following Discord chat:

I melted instantly and it made my week.

The day after (Thursday), during the livestream, this comment also popped up in the chat.

It made my week as well, and it gives me and the team a lot of energy during development.

We all develop in front of a screen and it's difficult sometimes to grasp the "impact" of what we are doing - if we are helping anyone, if people are happy and if we're going in the right direction. So thank you so much for these wonderful comments, you're too kind and we'll treasure them forever 🥹.

Is attending Unite worth it?

It was definitely worth attending Unite for me, but as with everything, if I have to give a general answer: it depends! I am sharing tools in Unity since 5 years (Text Animator) and using the engine since 10 or more, so it was a community I was really familiar with and for an engine I use daily.

If you want to meet Unity people (both working inside the company and also developers from different teams and more) - it's the best event for that! If you need publishers or investments, there are probably better events (and it's great that this event is not focussed on that).

I was able to meet other Asset Store developers (which is another super friendly community) and also people working at Unity directly (that maybe I already interacted with more frequently, but never saw in person).

See you at future Unite events!

It was a wonderful experience! And for these reasons... I'll do my best to attend there for the next one(s)!

My schedule was crazy though. I'll never launch a huge update like this in-between events ever again (I went to DevGAMM Lisbon the weeks before, too), but we really had to (we couldn't miss the Black Friday and Unite window, especially since the live was about TAnim 3.0).

I'm grateful about my team for supporting me and making sure other projects progressed while I was away, I'm happy that our pipeline behind the scenes actually made everything work out, and thankful for the Unity team for the last-minute feedbacks and help as well.

Super grateful about everyone who also stopped me for a simple hi during the event, and I hope you had a great travel back home and some good time to rest too.

Thanks for reading and see you in the next posts!